Job Description

Job Description

Job Description

Bring your B2C & B2B SEO experience to lead a team of skilled marketing professionals.

The SEO Manager will be responsible for identifying and implementing all activities related to organic search. They will be responsible for the quality and growth of onsite and off-site factors of SEO that drive organic growth and market share. The SEO manager will work closely with the digital marketing team to support campaign, demand generation, and branding goals. While also being the lead advocate for SEO best practices and championing adoption by core cross-functional teams, including web, technology, communications/content marketing, and content developing teams.

What will you be doing:

• Develop, manage and execute global SEO strategy. Outline recommendations, goals, and timelines which include experiments and initiatives to drive awareness, organic traffic, leads, and engagement.
• Establish a keyword strategy and portfolio through research and analysis. Focus on optimizing existing content and uncovering new opportunities of untapped search space for both high volume core business terms and broad match, long-tail keywords.
• Create a framework/rubric for measuring SEO progress, performance, and success. Partner with the analytics team to create and deliver quantitative and qualitative SEO performance reports to internal stakeholders.
• Advocate for SEO best practices and adoption by core cross-functional teams, including marketing, communications/content marketing, product and content developing teams. Advise on content creation and participate in content calendar meetings to infuse SEO strategies into decision-making. Collaborate on identifying content gaps to drive awareness, engagement, and link-building opportunities.
• Collaborate with UX designers, web, and technology to implement SEO optimizations and best practices to create higher-performing pages. This will require ongoing evaluation of search results and page performance. Identify content gaps and optimization needs resulting from shifting search intent.
• Implement ongoing SEO changes and updates (meta description, page titles, schema markup, microdata, etc.) through continuous technical analysis and monitoring. Oversee internal content competition and prevent any potential keyword cannibalization.
• Use various tools including but not limited to SEO tools and web analytics tools (GA360, Search Console, Screaming Frog, SEMRush, etc.) to support the compilation of data and develop recommendations.
• Keep pace with SEO industry trends, developments, and algorithms to continually develop winning strategies

What will you bring to this winning team :

• Bachelor’s degree from an accredited university
• 5+ years
• Hands-on SEO experience with both B2C and B2B organization
• SEO Project Management Skills
• Experience with HTML/CSS and SEO implications
• Familiarity with SERP layouts for different devices (desktop, mobile, tablet)
• Experience with paid search
• Experience with performance analytics within Google Analytics

Nice to have:

• Experience with Salesforce
• Experience with Sitecore
• Experience with global audiences
• Experience with performance analytics within GA360
• Experience with Salesforce Marketing Cloud
• International SEO
• Professional Association/volunteer engagement
• Non-profit

Email your resume to shawn.arbid@rjo-consulting.com

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