What Product or Solutions Marketing contributes to Cardinal Health
Marketing is responsible for assessing customer needs, market conditions and competition to inform business strategy. Marketing implements the strategy through commercializing and monitoring the appropriate products and services. Product or Services Marketing is responsible for defining the product/service and market strategy and lifecycle management including customer need identification, market research, product or service offering, pricing, positioning, promotion, branding and distribution to drive customer loyalty, sales growth and improved profitability.
This is an essential product marketing role that is accountable for the execution of essential projects and tactics to deliver against the downstream commercialization strategy for Commercial Tools (including, but not limited to customer portal / website, and decision-driving analytical tools) within the OptiFreight® Logistics marketing team.
The Product Marketing Manager is responsible for working closely with cross functional teams, including Upstream Product Development, FUSE/IT, sales, operations, finance, and pricing, to ensure operational excellence and long-term sustainable growth for the business and the product portfolio. This role is then responsible for thoughtful deployment to impacted field teams and customers in coordination with channel marketing and training. This role is responsible for business management activities including attentive sales and direct customer support, detailed financial comprehension and decision making, and management of new business pipeline in collaboration with the sales team. In addition, marketing strategy activities include product and portfolio messaging, new product launches, competitive positioning, voice of customer research/analysis and customer journey mapping in the pursuit of an exceptional customer experience.
Accountabilities
Qualifications
What is expected of you and others at this level
Anticipated salary range: $78,500 - $112,100
Bonus eligible: No
Benefits: Cardinal Health offers a wide variety of benefits and programs to support health and well-being.
Application window anticipated to close: 04/14/2024 *if interested in opportunity, please submit application as soon as possible.
Candidates who are back-to-work, people with disabilities, without a college degree, and Veterans are encouraged to apply.
Cardinal Health supports an inclusive workplace that values diversity of thought, experience and background. We celebrate the power of our differences to create better solutions for our customers by ensuring employees can be their authentic selves each day. Cardinal Health is an Equal Opportunity/Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to race, religion, color, national origin, ancestry, age, physical or mental disability, sex, sexual orientation, gender identity/expression, pregnancy, veteran status, marital status, creed, status with regard to public assistance, genetic status or any other status protected by federal, state or local law.
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