Job Description

Are you looking for a high energy, strategic, and fast-paced position as a Digital Marketing Specialist - Pay Per Click?  Join Relias, the company changing lives throughout the world by helping healthcare organizations improve their clinical and financial outcomes!

For 11,000+ health care and human service organizations, Relias helps clients deliver better clinical and financial outcomes by elevating the performance of teams. We help organizations across the continuum of care get better at maintaining compliance, developing staff and promoting consistent, high-quality care. Our platform employs assessments to reveal specific gaps in skills and addresses them with personalized and engaging learning, choosing from 7,000+ online courses that meet accrediting board, state and federal requirements.  We are passionate about our products and our clients; what we deliver and the impact we have on the world is truly something you can be proud to represent.  Join us and make a difference.

WHAT CAN RELIAS OFFER YOU?

• Fantastic health and wellness benefits package, including an outstanding 401k match, a flexible PTO program, and a generous and inclusive parental leave policy. Additionally, Relias pays for the employee portion of the monthly healthcare premium!
• Flexible work environment with onsite and work from home options – you choose when you want to come into the office!
• Active Employee Resource Groups open to all employees!
• Comprehensive onboarding program – a great introduction to our company, customers and culture!
• Growth and career advancement opportunities!
  • 20%+ annual employee promotion and transfer rate
  • Multiple development program options – leadership development, professional development curriculums, and Nanodegree options in both technology and data science
  • Professional development gained from conference attendance and participation in organizations like NC Tech
  • Onsite 321 Coffee Shop providing free coffee and pastries to employees

The Digital Marketing Specialist - PPC is responsible for developing and executing pay-per-click ad campaigns, optimizing ad campaigns, managing budgets, and leveraging data-driven insights to maximize return on ad spend and meet business objectives.

WHAT YOU’LL BE DOING: 
•    Campaign Strategy and Planning: Responsible for devising PPC campaign strategies, including competitor analysis, keyword selection, targeting options, campaign structure, and budget allocation.
•    Keyword/Audience Research and Analysis: Research and analyze keywords and/or audiences to identify valuable search terms for effective ad targeting.
•    Ad Creation and Optimization: Develop and continually optimize ad creatives, including ad copy and visuals, to improve click-through rates and conversions.
•    Bid and Budget Management: Monitor and adjust keyword bids to ensure cost-effective campaigns and maximize return on ad spend (ROAS). Monitor and manage advertising budgets effectively to control costs and allocate resources optimally.
•    Data Analysis and Reporting: Regularly analyze campaign performance data, generate reports, and provide recommendations for improvements.
•    A/B Testing: Conduct split tests on various campaign elements to determine which components yield the best results. Create landing pages to test to improve conversion rates.
•    Industry Knowledge: Stay on top of best practices and evolving changes in PPC.
•    Other duties as assigned

YOU’VE GOT WHAT IT TAKES IF YOU HAVE:
•    Associate Degree
•    3+ years of recent PPC experience actively managing and optimizing eCommerce campaigns

•    Ad Platform Experience: Intermediate Google Ads and Microsoft Ads platform skills to create and optimize search, display, and remarketing campaigns.
•    Data Analysis and Reporting: Intermediate proficiency in utilizing Google Analytics 4 and ad platform data to make data-driven decisions, optimize strategies, and report on performance.
•    AI-Driven Optimization: Utilize AI-powered tools and platforms to analyze campaign data, automate bidding strategies, and optimize ad placements for maximum effectiveness.
•    Copywriting: Good writing skills (spelling, grammar) to craft ad copy and landing pages.
•    Microsoft Excel: Intermediate-level ability to use Excel to analyze and view data.
•    Strategic Thinking: The ability to develop and execute PPC campaigns aligned with business goals.
•    Problem Solving: Skilled in identifying and resolving issues within ad campaigns.
•    Project Management: The ability to manage multiple ad accounts, meet deadlines, and manage time effectively.
•    Communication: Effective communication skills to convey strategies, results, and insights to both team members and stakeholders.
•    Adaptability: The ability to adapt to changes in priorities, digital marketing trends, search engine marketing best practices.
•    Collaboration: Work closely with the marketing, product, and data teams to align PPC strategies with overall business objectives and drive integrated marketing efforts.

IT WOULD BE NICE IF YOU HAVE:
•    Google Ads Certification
•    Microsoft Ads Certification
•    Google Tag Manager experience
•    Healthcare or Education Industry experience
•    Programmatic ad experience
•    Experience with AI and machine learning platforms

Relias is an Equal Opportunity Employer and a Drug-Free workplace

IN OFFICE REQUIREMENT:

Relias values collaboration and wants to ensure that our team members have opportunities to work with their teams regularly for professional development opportunities. Our flexible hybrid work environment requires that you live in the state of North Carolina, within a commutable distance to our office (~1-hour commute). You would be expected to work in our Morrisville, NC Headquarters approximately 30/40 days/quarter.

Company: Relias LLC

Country: United States of America 

State/Region: North Carolina 

City: Morrisville 

Postal Code: 27560 

Job ID: 272073

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