Job Description

Digital Marketing Manager

FT/Direct Hire

$100k-$120k

Hybrid in Los Angeles – Westside

Our client, a growing women’s apparel start-up, is looking for a Digital Marketing expert to be a channel owner and execute ads and campaigns across Meta Ads and Google Ads, TikTok Ads and Pinterest Ads. This role will support the Founder in scaling the brand to the next level and owning Digital Marketing for the company. The ideal candidate will have strong strategic and hands on expertise in paid media and executing in-house.

Responsibilities:

• Create and run effective campaigns on Meta, Google, TikTok and Pinterest Ads platform
• Develop content strategies to scale ad accounts while achieving target KPIs
• Launch new campaigns and optimize media budgets daily.
• Collaborate on ad account structure, testing, budgeting, and creative assets.
• Analyze data from Google Analytics and other platforms to deliver insightful reports

Qualifications:

• 3-4+ years of experience in similar roles. Must be comfortable executing ads in house without agency support. Fashion experience preferred!
• Ability to thrive in a fast-paced environment and be a self-starter.
• Strong expertise in paid media, social media, EDM marketing, and SEO.
• A strategic mindset to position the brand competitively within the market
• Deep understanding of customer behaviors and preferences
• Ability to develop and execute comprehensive customer-centric marketing strategies
• Analytical abilities to assess market trends, competitor activities, and consumer behaviors
• The ability to manage email and SMS marketing strategies to enhance customer retention and spearhead a loyalty program is a major PLUS.
• Effective project management skills to plan, execute, and monitor marketing campaigns and projects
• Familiarity with marketing automation tools and analytics platforms.
• Strong communication skills with the ability to provide constructive feedback.

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