Job Description

Job Description

Job Description

Job Title: Social Marketing Developer and E-commerce Growth

Department: Marketing

Location: San Diego, CA (on-site)

Reports to: CFO

FLSA Status: Exempt

Working hours: 8am to 6pm

Language: English and bilingual in Spanish required

Company Overview:

Zucarmex, USA is a thought leader in the Sugar Refining business. The success of our business is dependent on the trust and confidence we earn from our employees, customers and shareholders. We gain credibility by adhering to our commitments, displaying honesty and integrity and reaching company goals solely through honorable conduct. For over 100 years, the way we work is a direct reflection of our company culture; we believe in accountability and constantly striving for growth.

Essential Duties and Responsibilities

Include the following. Other duties will likely be assigned.

• Campaign support and execution

• Proven experience in e-commerce and digital marketing, with a strong track record of driving online sales and traffic growth, preferably in the food manufacturing industry

• Creating and managing influencer campaigns to promote our product

• Social media management to lead content, drive qualified web traffic and capture new audiences

• Market research and analysis trends, to inform content and advertising strategies

• Blend creative marketing strategies with e-commerce optimization to attract and expand sales

• Brand management support

• Ability to thrive in a fast-paced, innovative environment while managing multiple priorities

• Administrative support

• Collaboration

Qualifications

To perform this job successfully, the individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. Must be able to work any shift and extended hours.

• Proficiency in digital marketing tools (Google Analytics, Meta Business Suite, Mailchimp, etc.).

• Strong written and verbal communication skills in English and Spanish.

• Thorough knowledge of Microsoft Office applications including but not limited to Word, Excel, and PowerPoint

• Ability to multitask, meet deadlines, and work collaboratively in a fast-paced environment.

• Knowledge of the food industry marketing is a plus.

Preferred Education and/or Experience:

• Bachelor’s degree in Marketing, Communications, Business Administration, or a related field.

• 2+ years of experience in marketing coordination or similar roles.

• Trade marketing experience

• Content planning

Skills

• High attention to detail and a strong sense of aesthetics

• Creativity and problem-solving mindset

• Strategic communication

• Content Creation

• Digital Marketing Proficiency

• Market Research

• Project Management

• Brand Management

• Excellent verbal, written and communication skills

• Bilingual Communication

• Ability to understand the audience and engage them

Required Attributes

• Plan and implement the Zulka brand in the US.

• Develop strategies in the digital marketing

• Develop the Zulka brand creating a community and reinforcement in the market.

• Must demonstrate integrity, honesty, professionalism and commitment

• Must be extremely motivated and willing to learn

• Strong Technical and analytical skills

• Strong attention to detail with great organization skills

• Strong organizational and multitasking abilities.

• Ability to work with multiple departments and different staff

• Excellent written and verbal communication skills.

• Ability to think, prioritize and work independently as well as in a team environment

Language

• Excellent verbal and written Communication skills in English and Spanish(Required)

Work Environment

The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. The employee should expect to stand, walk and sit for long periods in front of a computer, see, talk, and hear.The employee is regularly required to use hands to finger, handle, or feel objects, tools, or controls. The employee is regularly required to walk, reach with hands and arms, climb or balance and stoop, kneel, crouch, or crawl. The employee may occasionally lift and/or move up to twenty-five (50) pounds. The associate may be exposed to moving mechanical parts, vehicle traffic, a wide range of temperatures and noise levels.

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