Job Description

Job Description

Upbound Group

Digital Optimization Tagging Specialist

JOB PURPOSE: Assume responsibility for web and mobile app property tagging strategy and implementation for the lease-to-own line of business Acima. Cross-collaborate with various teams across the enterprise. This position is in office (Plano, TX) Monday through Friday.

KEY RESPONSIBILITIES:

•Create, develop and manage the tagging strategy in collaboration with the internal analytics team to identify required data points to be captured.

•Implement tagging in Google Tag Manager (GTM) / Google360 (GA360) / Firebase for digital properties across the Acima landscape.

•Validate and ensure consistent and accurate data collection.

•Develop, manage and maintain the Solution Design Reference (SDR).

•Deliver clear and concise set of technical requirements/ technical implementation documentation to the product development teams.

•Cross-team collaboration with product management and development.

•Contribute to the improvement and optimization of analytics and reporting by identifying and recommending reporting improvements to leadership.

•Coordinate with the Acima Digital Experience team to ensure data analysis contributes to future initiatives on the product roadmaps.

•Assist with online customer journey process alignment and ongoing Marketing and IT-based development efforts.

•Performs other duties as assigned.

JOB REQUIREMENTS:

•Bachelor's degree in marketing, Business, Computer Science, Analytics or related field; Master's degree a plus.

•General Marketing proficiency with 3 to 5 years of relevant experience in Marketing, Operations or IT.

•Exceptional knowledge and hands-on experience of Google Analytics (GA360 preferred), Firebase, Google Tag Manager.

•Proficient in HTML, JS, CSS.

•Front-end development experience a plus.

•Proficient with tag validation, testing, and debugging tools.

•In-depth knowledge of online process flows pertaining to sales and retention best practice standards.

•Experienced in all Microsoft Suite products, including Visio, Excel, and PowerPoint.

•Experience with SQL (MSSQL, Oracle, MySQL, etc.), Google Cloud Platform, Big Query, Python, R, etc. a plus.

•CMS management experience a plus.

•Ability to manage multiple priorities simultaneously and meet deadlines while maintaining focus under pressure.

•Critical thinking skills and aptitude.

•Highly organized and detail oriented.

•Ability to work in a fast-paced business environment

•Friendly demeanor and outstanding customer service skills.

•Excellent written and verbal communication skills.

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Job Tags

Monday to Friday,

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