Job Description

About the Company

The American Bath Group is a manufacturing, e-commerce, assembly, and distribution business specializing in bathing products. With seventeen divisions spread across 37 facilities in our North American footprint, our international organization is home to well-known companies in the bathing industry such as Vintage and Mr. Steam. Our 5000-employee workforce consists of a diverse range of backgrounds and skills working hard every day to build long-lasting reliable products that make a positive impact on people’s lives. From improving the quality of life for senior citizens, enhancing North America’s health and wellness, to giving back to our communities, the American Bath Group makes a true difference in the everyday lives of North Americans. American Bath Group provides a comprehensive offering of bathware products, including showers, tub showers, bathtubs, shower bases, shower doors, bath and shower wall panels, jetted whirlpools and spas, vanities, steam units, kitchen and utility sinks through a broad portfolio of recognized brands. American Bath Group sells products through commercial, wholesale, e-commerce, and retail channels to a diverse base of builders, plumbers, general contractors, and individual end-users.

About the Role

The Marketing Project Manager is a key member of the marketing team, responsible for translating channel insights into actionable marketing projects that drive engagement and growth for assigned channels. Reporting to the US Wholesale Marketing Director, this role manages the full project lifecycle—from ideation to completion—collaborating with creative, digital, and channel stakeholders to deliver impactful campaigns. The Marketing Project Manager will target key audiences such as bathing wholesalers, plumbers, developers, contractors, and architects, ensuring alignment with the broader marketing strategy for wholesale sales channels. This position requires a deep understanding of all marketing facets, a passion for creating engaging content, and a proactive approach to advancing channel objectives through innovative projects.

Responsibilities

• Skilled in interpreting channel insights (customer needs, market trends, competitive landscape) and translating them into actionable marketing deliverables.
• Adept at overseeing projects from ideation to completion, including scoping, planning, execution, and post-campaign analysis.
• Comprehensive understanding of marketing disciplines, including content creation, digital campaigns, social media, email marketing, and analytics, to drive cohesive strategies.
• Ability to develop engaging, customer-focused content that drives outcomes.
• Strong interpersonal skills to collaborate with creative, digital, and channel teams, ensuring alignment and driving project success.
• Exceptional organizational skills to manage multiple projects, meet deadlines, and deliver high-quality results in a fast-paced environment.
• Ability to analyze campaign performance and optimize future projects based on data-driven insights.

Qualifications

• Education: Bachelor’s degree in Marketing, Communications, Business, or a related field.
• Experience: 3-5 years of experience in marketing project management, with a focus on channel marketing or B2B campaigns. Background in commercial bathware, construction, or home improvement industries is a plus.
• Industry Knowledge: Strong understanding of channel dynamics and the needs of target audiences (wholesalers, plumbers, developers, contractors, architects).
• Technical Proficiency: Familiarity with marketing tools (Smartsheet, Hubspot, Filestage) to manage and measure campaign success.

Required Skills

• Channel Insight Analysis
• Project Lifecycle Management
• Marketing Expertise
• Content Creation
• Collaboration & Stakeholder Management
• Project Management
• Analytics & Optimization

Preferred Skills

• Channel-Driven Projects: Proven success in developing and executing marketing projects based on channel insights, driving engagement and growth in B2B or wholesale settings.
• Cross-Functional Collaboration: Demonstrated experience working with creative and digital teams to deliver cohesive, engaging campaigns that align with channel goals.
• Content Development: Practical experience creating engaging content (social posts, email campaigns, printed collateral, website content) that resonates with target audiences and drives channel objectives.
• Campaign Analysis: Skilled in measuring campaign performance, identifying key learnings, and applying insights to improve future projects.
• Stakeholder Engagement: Strong track record of managing relationships with diverse stakeholders, ensuring alignment and buy-in across teams.

Pay range and compensation package

• Salary: $60,000-70,000
• Benefits: 401k, Health Insurance (dental, vision, medical)
• Travel Required: No
• Work Environment: Jackson, TN, Dallas, TX or remote
• Workforce Size: 5000

Equal Opportunity Statement

The American Bath Group is an equal opportunity employer. We are committed to providing an inclusive and diverse workplace, free from discrimination and harassment, where all employees are treated with respect and dignity. We embrace and celebrate the unique qualities, perspectives, and backgrounds of our employees, customers, and partners.

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