Job Description

At M-Tech Systems, our company mission is to increase yield in protein production to help feed the growing world population without compromising animal welfare or damaging the planet. We aim to create software that delivers real-time data to the entire supply chain that allows producers to get better insight into what is happening on their farms and what they can do to responsibly improve production.

M-Tech Systems is the industry-leading provider for Live Animal Protein Production Performance Management Tools. For over 30 years, M-Tech Systems has provided cutting-edge enterprise data solutions for all aspects of the live poultry operations cycle. We provide our customers with solutions in Business Intelligence, Live Production Accounting, Production Planning, and Remote Data Managementall through an integrated system. Our applications can currently be found running businesses on six continents in over 50 countries. M-Tech has built an international reputation for equipping our customers with the power to utilize comprehensive data to maximize profitability.

With nearly 300 employees globally, M-Tech Systems currently has main offices in Mexico, United States, and Brazil, with additional resources in key markets around the world. M-Tech Systems USAs headquarters is based in Atlanta, Georgia and has approximately 90 team members in a casual, collaborative environment. Our work culture here is based on a passion for helping our clients feed the world, resulting in a flexible and rewarding atmosphere. We pride ourselves for having a working atmosphere that encourages collaboration, exceptional development tooling, training, and ongoing opportunities to work with senior and executive management.

Job Summary

We are seeking a highly skilled Product Researcher to gather, synthesize, and present deep insights into customers, markets, and competitors in the agriculture and animal protein industries (with a focus on poultry/swine), enabling data-driven product decisions and de-risking roadmap investments.

Our product strategy depends on making informed decisions about customer needs, market shifts, competitive activity, and emerging technologies. We currently rely on ad hoc research by product managers, which dilutes their focus on delivery. A dedicated Product Researcher will provide ongoing, structured insight into producer workflows, pain points, adoption barriers, and technology trends, ensuring our roadmap aligns with real market demand and delivers measurable ROI.

Essential Functions & Responsibilities

• Customer Research: Conduct qualitative and quantitative research (interviews, surveys, ethnographic studies, observational visits) with producers, integrators, veterinarians, and supply chain stakeholders.
• Market Intelligence: Maintain a continuous view of market size, segment trends, adoption rates, and economic forces affecting agriculture and animal protein production.
• Competitive Analysis: Track competitor product offerings, pricing, go-to-market strategies, and positioning; produce battlecards and threat assessments for internal teams.
• Industry Monitoring: Stay on top of regulatory changes (animal welfare, food safety, environmental compliance), technology innovations (IoT sensors, AI, genetics), and industry events.
• Data Synthesis : Convert raw research data into actionable insights, clear reports, and visualizations that influence roadmap and GTM decisions.
• Persona Development: Maintain and update detailed buyer and user personas for each segment, grounded in real-world data and behavioral patterns.
• Usability Feedback: Partner with Product Design and PMs to test prototypes, assess UX, and validate product-market fit before full development.
• Insight Repository : Own and organize a centralized repository of customer and market insights accessible to Product, Marketing, and Sales.
• Business Case Support: Assist PMs in quantifying opportunity size, expected ROI, and adoption forecasts for proposed features and modules.
• Cross-Functional Collaboration: Share research findings in a way thats digestible for engineering, marketing, sales, and leadership teams.

Education and Experience

• 35+ years in product research, user research, market analysis, or related role.
• Direct experience in agriculture, livestock production, or food supply chain; poultry/swine industry familiarity strongly preferred.
• Proven track record of designing and executing research projects that influenced product decisions.
• Strong interviewing, survey design, and data analysis skills.
• Comfortable translating complex findings into business-friendly reports and presentations.
• Familiarity with SaaS products, digital tools, and technology adoption cycles in traditional industries.
• Willingness to travel for on-site customer visits, plant/farm tours, and industry events.

Preferred Personal Skills/Abilities

• Curiosity : Relentless drive to understand why behind user behavior.
• Empathy : Ability to see problems through the eyes of farmers, integrators, and operations managers.
• Analytical Rigor : Comfortable with both qualitative nuance and quantitative depth.
• Influence : Communicates findings persuasively to drive alignment.
• Organized : Maintains a clean, accessible repository of insights and references.

Tools and Systems

• Survey & interview platforms (Typeform, Qualtrics)
• Collaboration & documentation (Confluence, Notion, Miro)
• Analytics (Tableau, Power BI, Excel, Pendo/Amplitude
• CRM (HubSpot) for account/customer data
• Project management tools (Jira, Trello, or similar)

EEO Statement

Integrated into our shared values is M-Techs commitment to diversity and equal employment opportunity. All qualified applicants will receive consideration for employment without regard to sex, age, race, color, creed, religion, national origin, disability, sexual orientation, gender identity, veteran status, military service, genetic information, or any other characteristic or conduct protected by law. M-Tech is committed to being a globally inclusive company where all people are treated fairly, recognized for their individuality, promoted based on performance, and encouraged to strive to reach their full potential. We believe in understanding and respecting differences among all people. Every individual at M-Tech has an ongoing responsibility to respect and support a globally diverse environment.

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