Job Description

Company Overview

TeDan Surgical Innovations (TSI) is a leading designer and manufacturer of specialty surgical products for spine, orthopedic, neuro, and cardiothoracic procedures. As part of the TSI Group—including West Coast Surgical (WCS) and Axcess Surgical Innovations (AXS)—we provide customizable OEM solutions and best-in-class surgical access systems.

Our marketing team drives sales enablement, product visibility, and brand positioning across global markets. The Marketing Program Specialist will play a key role in executing high-impact marketing initiatives, optimizing digital campaigns, and supporting business growth.

Role Summary

The Marketing Program Specialist is a versatile marketer with expertise in multi-channel campaigns, content strategy, and digital marketing. This role focuses on driving engagement, optimizing marketing processes and supporting brand visibility.

The ideal candidate has strong writing and analytical skills and is comfortable working across multiple disciplines, including digital marketing, brand positioning, and campaign management.

Why Join Us?

This is an exciting opportunity to be part of a fast-paced, innovative marketing team where your work will directly contribute to expanding brand reach, driving engagement and elevating our digital presence. You'll have the chance to create compelling content, optimize high-impact campaigns, and bring fresh ideas to life across multiple marketing channels.

At TSI, we value innovation, collaboration, and a strategic mindset . If you're a creative thinker with a passion for digital marketing, storytelling, and data-driven strategy, this role will challenge and inspire you. Join us and be part of a team that’s shaping the future of surgical innovation.

Key Responsibilities

1. Multi-Channel Marketing & Digital Engagement

• Execute integrated marketing campaigns across email, social media, website, and paid media.
• Manage and grow TSI’s social media presence, aligning content with marketing objectives.
• Develop email marketing campaigns, track performance, and optimize engagement via HubSpot

2. Content Strategy & Brand Positioning

• Develop compelling content across channels engage target audiences.
• Maintain and optimize the corporate website with a focus on user experience.
• Support paid media and digital advertising campaigns, working with external agencies as needed.

3. Data-Driven Marketing & Performance Optimization

• Analyze marketing performance metrics (Google Analytics, HubSpot) and provide insights.
• Optimize campaigns based on market trends, competitive insights, and engagement data.
• Refine messaging and tactics to improve brand visibility and lead generation.

4. Collaboration & Marketing Operations

• Work closely with Product Management and external design agencies to develop collateral and campaigns to support new product launches.

Qualifications & Experience

Required:

• 3-7 years of experience in marketing, digital strategy, or content marketing.
• Bachelor's degree in Marketing, Business, Communications, or related field.
• Ability to manage end-to-end marketing campaigns, from strategy to execution.
• Strong writing and communication skills, with experience in content development.
• Proficiency in marketing automation, CRM (HubSpot preferred), and analytics tools.
• Ability to work cross-functionally with sales, product management and regulatory teams.

Preferred:

• Experience managing corporate social media & email marketing programs.
• Familiarity with Google Analytics, SEO, and paid media.
• Background in B2B marketing, OEM marketing, or medical devices (preferred but not required).

Key Competencies

• Strategic Execution – Translates marketing objectives into high-impact campaigns.
• Data-Driven Approach – Uses analytics to optimize performance and engagement.
• Project Management – Handles multiple projects efficiently, meeting deadlines.
• Creative & Technical Balance – Blends compelling storytelling with technical product detail.

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