Job Description
Position Summary A Marketing Manager leads marketing efforts and drives brand growth. The ideal candidate will have a strong background in developing and executing marketing strategies, managing campaigns, and working collaboratively with cross-functional teams. This role requires a strategic thinker with a creative mindset and a passion for the pet industry.
This position profile identifies the key responsibilities and expectations for performance. It cannot encompass all specific job tasks that an employee may be required to perform. Employees are required to follow any other job-related instructions and perform job-related duties as may be required by his/her supervisor.
Key Performance Areas (Essential Functions) - Develop and Implement Marketing Strategies: Work closely with the Marketing Director to create and execute comprehensive marketing plans to increase brand awareness, drive sales, and grow market share.
- Campaign Management: Plan, manage, and analyze multi-channel marketing campaigns, including digital channels, internal communications, and in-store marketing.
- Market Research: Conduct market research to identify trends, customer needs, and competitive landscape to inform marketing strategies and product development.
- Content Creation: Oversee the creation of engaging content, including digital media, promotional materials, and product packaging.
- Brand Management: Ensure brand consistency across all marketing channels and materials. Develop and maintain brand guidelines.
- Vendor/Agency Management: Using marketing strategies, oversee the execution of our packaging vendors and marketing agencies.
- Collaboration: Work closely with trade and product development to align marketing efforts with business objectives.
- Budget Management: Manage the marketing budget, ensuring cost-effective allocation of resources and maximizing ROI.
- Performance Analysis: Monitor and analyze the performance of marketing campaigns and initiatives using KPIs and metrics. Provide regular reports and insights to the Director of Marketing
- Team Leadership: Lead and mentor team members, fostering a collaborative and creative work environment.
Key Success Factors - Strong understanding of digital marketing, SEO, SEM, and social media platforms.
- Proficiency in creative marketing tools.
- Experience with CPG marketing.
- Proficiency in marketing automation tools and CRM software.
- Excellent written and verbal communication skills.
- Strong analytical and problem-solving abilities.
- Creative mindset with the ability to think outside the box.
- Strong project management and organizational skills.
Experiences / Education Requirements - Bachelor's degree in Marketing, Business Administration, or a related field. A Master's degree or relevant certification is a plus.
- Minimum of 5 years of experience in marketing, with at least 2 years in a managerial role. Experience in the pet food or consumer goods industry is preferred.
Working Conditions General Office Environment:
Work is generally sedentary in nature but may require standing and walking for up to 10% of the time. The working environment is generally favorable. Lighting and temperature are adequate, and there are no hazardous or unpleasant conditions caused by noise, etc. Work is generally performed in an office environment, with standard office equipment such as computers, phones, photocopiers, filing cabinets, and fax machines.
Physical Requirements:
The physical requirements described here are representative of those that must be met by an employee to successfully perform the essential functions of the job.
While performing the duties of the job the employee is regularly required to talk, hear, read, write, and communicate in fluent English. The employee is frequently required to stand, walk, use hands to finger, handle or feel; and reach with hands and arms.
Position Type/Expected Hours of Work:
This is a full-time position. Days and hours of work are typically Monday through Friday, 8:00 am to 5:00 pm, with occasional demands to respond to legal matters in the evening and during the weekend.
Professional Conduct:
Each employee of Standlee has a responsibility to know, understand and abide by Workplace Professional Standards of Conduct. Professional Conduct includes Customer Service, Courtesy, Ethics, Safety, Teamwork, Responsibility, Accountability, Confidentiality, and Professionalism.
Travel Requirements
Job Tags
Full time, Weekend work, Afternoon shift, Monday to Friday,