Job Description

Job Title: Director of SEO

Location: 5 days in office in White Plains, New York

Job Type: Full-Time

About the Role:

We are seeking a highly strategic and hands-on Director of SEO to lead our organic search efforts across multiple websites. This individual will serve as the product owner for organic search , ensuring the technical foundation, content strategy, and promotional efforts align with business goals. The ideal candidate will have a deep understanding of SEO best practices, technical SEO, content optimization, and search performance analytics, as well as the ability to execute and oversee implementation.

Key Responsibilities:

• Strategic Leadership : Develop and own the overarching SEO strategy across multiple business websites, aligning with overall marketing and business objectives.
• Technical SEO Assessment & Execution : Conduct technical audits to ensure proper website architecture, indexing, crawlability, and site speed optimization.
• Content Optimization : Identify opportunities for on-page improvements, content refreshes, and keyword optimizations to enhance organic visibility.
• Cross-functional Collaboration : Work closely with development, content, and marketing teams to implement SEO initiatives and integrate best practices.
• Data-Driven Decision Making : Utilize SEO tools (e.g., SEMrush, Google Search Console, Ahrefs) to track performance, identify trends, and drive recommendations.
• Performance Monitoring & Reporting : Set KPIs, analyze organic traffic trends, and create reports to communicate impact and opportunities.
• SEO Execution & Management : Not only define the strategy but ensure successful execution by managing internal and external resources.
• Competitive Analysis : Monitor competitors’ SEO efforts and adjust strategies to maintain a competitive edge.
• Stay Ahead of Industry Trends : Keep up to date with search engine algorithms, emerging SEO trends, and best practices.

Qualifications & Experience:

• 5+ years of hands-on SEO experience, with at least 2 years in a leadership role.
• Proven ability to define and execute SEO strategies that drive measurable business impact.
• Strong expertise in technical SEO , including website audits, crawlability, structured data, and site speed optimizations.
• Experience working with CMS platforms (e.g., WordPress, Shopify, HubSpot) and familiarity with website architecture best practices.
• Proficiency in SEO tools such as SEMrush, Google Search Console, Ahrefs, Screaming Frog, and analytics platforms.
• Ability to translate SEO insights into actionable recommendations for content teams and developers.
• Strong project management skills with the ability to manage execution and implementation of SEO initiatives.
• Excellent analytical skills, with experience using data to inform strategies and measure success.
• Knowledge of content marketing, link-building and strategies
• Strong communication skills, with the ability to educate and influence stakeholders at all levels.

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