Digital Marketing Specialist Job at NFI Industries, Camden, NJ

THJDMkNSNEdNMVlwcVk4enoyRGdKSDVnaWc9PQ==
  • NFI Industries
  • Camden, NJ

Job Description

Overview:

We’re seeking a Digital Marketing Specialist who thrives at the intersection of creativity and data. In this role, you’ll design and execute multi-channel B2B campaigns, optimize performance through insights and A/B testing, and drive digital innovation that meaningfully connects with audiences across their journey. You’ll collaborate with marketing, sales, and branding teams, contributing strategic ideas and hands-on execution to deliver measurable business impact.

If you're passionate about leveraging data to fuel marketing growth, love the challenge of optimizing performance across multiple platforms, and want to be part of a team that values both creativity and results, we want to hear from you.

Responsibilities:
  • Contribute to the planning and implementation of multi-channel digital marketing campaigns.

  • Coordinate, execute, and monitor paid social advertising campaigns across multiple platforms to drive brand visibility and lead generation (LinkedIn Campaign Manager, Meta Ads).

  • Optimize and manage Pay-Per-Click (PPC) advertising campaigns, including keyword research, ad creation, campaign management, and performance analysis, to increase website visibility and enhance Search Engine Marketing (SEM) efforts (Google & Microsoft Ads).

  • Build retargeting and remarketing audiences for various marketing campaigns, continuously evaluate performance, and implement data-driven improvements.

  • Regularly update website content and collaborate with team leads on strategies to enhance SEO performance and optimize paid advertising efforts.

  • Create high-converting landing pages for campaign conversion and quality lead capture.

  • Monitor and analyze digital performance using Google Analytics 4, Google Tag Manager, and platform-specific reporting tools. Consolidate insights into actionable reports to guide campaign strategy and decisions.

  • Support email marketing campaigns, lead nurturing initiatives, and audience targeting strategies.

  • Partner closely with marketing, branding, content, and sales team members to ensure digital efforts align with business objectives.

  • Stay current on digital marketing trends, tools, and best practices, including Artificial Intelligence (AI) applications in marketing.

Qualifications:
  • Bachelor's degree in Marketing, Digital Marketing, a related field, or equivalent professional experience.
  • Minimum of 3-5 years of digital marketing experience in a corporate or agency environment.
  • Proficiency in digital advertising platforms and A/B testing methodologies (Google/YouTube/Microsoft Ads, LinkedIn Campaign Manager, Meta Ads, etc.).
  • Experience with Google Analytics 4 and Google Tag Manager for tracking, reporting, and performance analysis.
  • Familiarity with SEO and SEM best practices and tools.
  • Experience with marketing automation platforms and CRM systems; HubSpot experience a plus.
  • Technical knowledge of CMS. HTML/CSS knowledge is a plus, but not required.
  • Proven experience managing multiple projects and campaigns simultaneously with competing deadlines.
  • Strong analytical skills with the ability to translate data insights into recommendations.
  • Excellent written and verbal communication skills with demonstrated ability to collaborate cross-functionally.
  • About 10% travel required

We are excited to share that the base salary range for this position is $55,957.20 - $74,609.60. This position is also eligible for an annual discretionary bonus, targeted at 3%. NFI takes into consideration applicants' qualifications, experience, education, and geographic location when determining a starting rate of pay.

Employees are also eligible for a robust benefit program, which includes Medical, Dental, Vision, Prescription Drug Coverage, 401k Plan, Wellness Program, Life Insurance, Paid Time Off, and Paid Parental Leave, among other benefit plan options.

Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities

The contractor will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the contractor’s legal duty to furnish information. 41 CFR 60-1.35(c)

LA County Applicants: The Company will consider qualified applicants, including those with criminal histories, in a manner consistent with applicable state and local laws.

Job Tags

Full time, For contractors, Local area,

Similar Jobs

Virginia Department of Transportation

Environmental Manager I Job at Virginia Department of Transportation

 ...Job Identification 11397 Job Category Environmental Services Posting Date 12/17/2025, 04:15 PM Locations BRISTOL DISTRICT OFFICE...  ...environmental impacts and adheres to all applicable federal, state, and local environmental laws, regulations, and policies.... 

Total Aviation Staffing, LLC

IFR Helicopter Line Pilots Job at Total Aviation Staffing, LLC

 ...Job Description Job Description IFR Helicopter Line Pilots Ashtabula, OH (Full-Time) Sign-On Bonus up to $100,000! Apply Today! Become a Life-Saving Hero on the Ground Join an elite air-ambulance operations Ashtabula crew as an IFR-rated Line Pilot . You... 

Brooksource

Junior Data Analyst Job at Brooksource

 ...Job Description Junior Data Analyst 12 Month Contract-to-Hire Columbus, OH $28/hr Our healthcare services client is seeking a driven entry-level Data Analyst to join their Financial Planning and Analysis team. In this role, you will support key financial... 

Bayer

Executive Director Access Business Partner (New York) Job at Bayer

 ...At Bayer were visionaries, driven to solve the worlds toughest challenges and striving for a world where 'Health for all Hunger for none is no longer a dream, but a real possibility. Were doing it with energy, curiosity and sheer dedication, always learning from unique... 

Amazon Fresh

Amazon Fresh Grocery Associate - Full Time Job at Amazon Fresh

 ...Amazon Fresh - [Retail Clerk / Team Member] As a Grocery Associate at Amazon Fresh, you'll: Operate the cash register in a fun, efficient and trustworthy manner; Delight customers by answering questions and offering up recommendations; Keep shelves stocked while maintaining...