Job Description
We are seeking a rock star Copywriter who is an expert in developing and implementing effective digital content and understanding content’s critical role in the digital customer experience ecosystem. Our mission is to provide customers with educational and conversion-focused content that supports the overall customer journey, enabling them to make informed decisions related to long-term care. The copywriter will be experienced using data-driven strategies to develop and enhance content strategy that serves APFM’s business goals. Success in this role will lead to increased conversions and traffic from online channels that result in driving revenue and contribute to the company’s financial targets.
The Copywriter has the unique opportunity to drive the execution for APFM’s content creation processes across all digital platforms. You will work with a growing and talented team of content producers, editors, and copywriters, as well as be a collaborative partner to the Editorial team. You will always be striving to stay ahead of trends in content-creation while identifying future growth opportunities.
Responsibilities:
Required Skills and Competencies :
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