Job Description

Position Summary

DESCRIPTION :
The Content Writer/Editor will be responsible for creating and editing high-quality content for various platforms, including websites, blogs, social media, and marketing materials. They will possess excellent writing and editing skills, attention to detail, and the ability to work independently and collaborate with cross-functional teams.

OUTCOMES :
The York College brand is shared through content that is engaging and relevant to stakeholders.
Essential Functions

• Write and edit compelling and engaging content for various channels, ensuring accuracy, clarity, and consistency. 20%
• Conduct thorough research on industry-related topics to generate ideas for new content. 10%
• Collaborate with the marketing team to develop content strategies aligned with organizational goals and target audience. 5%
• Optimize content for search engines (SEO) to increase visibility and drive website traffic. 10%
• Stay updated on industry trends and best practices in content writing and editing. 10%
• Proofread and edit content produced by other team members for grammar, punctuation, and style. 10%
• Work closely with designers and other stakeholders to ensure visually appealing content meets brand guidelines. 5%
• Manage content calendars and deadlines to ensure timely delivery of materials. 10%
• Manage relationships with contracted content provider(s) and student interns to ensure timely delivery of quality stories. 10%
• Monitor and analyze content performance using relevant metrics and adjust strategies accordingly. 5%
• Contribute to brainstorming sessions and offer creative ideas to enhance content quality and effectiveness. 5%

Experience and Education Required

• A Bachelor's degree in English, Journalism, Communications, Marketing, or a related field is required.
• Proficiency in using content management systems (CMS) and familiarity with SEO principles.
• Exceptional writing, editing, and proofreading skills, with a keen eye for detail.
• Proficiency in AP writing style.

Required Skills and Qualifications

• Strong research skills and ability to interpret complex information into clear and concise content.
• Excellent communication and collaboration skills, with the ability to work effectively in a team environment.
• Creative thinking and problem-solving abilities.
• Ability to multitask and prioritize in a fast-paced environment.
• Passion for writing and eagerness to stay updated on industry trends and best practices.
• Perform other duties as necessary or as assigned by Director of Communications.

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