ImpassionedEmboldenedInfinitely Curious: The Bradford Exchange, part of The Bradford Group family of brands, is a world leader in new product development. We have been selling joy for the last 50 years! Our global organization consists of 8 business divisions ranging from jewelry, apparel, collectible coins, home decor to holiday and so much more. We concept, create, design and market our creative products directly to our customers, and leverage licenses with the biggest names in entertainment and sports to bring unique and curated products to our customers across the globe.
We're currently seeking an Assistant Director who will be leading the eCommerce marketing team, responsibile for the strategic marketing, analysis, optimization, and execution of all Search marketing - Paid and Organic campaigns - across Bradfords network of eCommerce sites ( , , and ) against A/S and sales goals. Responsible for SEM and SEO for enterprise. Will also oversee and manage Bradfords Affiliate marketing channel and contribute to sales growth. Will be responsible for training others, heading search & cross-functional team projects/meetings, presenting to senior management. Will supervise 3 -4 channel experts. Could also manage team intern(s), temporary help, or cross-corp apprentice based on team resources. Reports to Corporate Vice President and General Manager.
How you will contribute:
Develop, analyze, create, and optimize large complex paid search marketing campaigns against sales and A/S goals and identify profitable expansion opportunities. This role will also lead the planning of holiday promotions, communicate with our internal division contacts, and manage relationships with our vendor partners.
Share digital media channel expertise and train employees on daily processes, construction of reports, implementation of campaign launches, and best practices for decision-making pertaining adjustments of marketing campaigns.
Responsible for project management and maintenance of test schedules to ensure that tests are completed by set deadlines.
Create analytical reports pertaining to campaign performance, provide recommendations to achieve strategic goals against KPIs, and present to senior management and cross-functional groups. Assist with quarterly reporting and slide preparation.
What you will bring and skills that excite us:
Bradford Group at a glance:
The Bradford Exchange is an Equal Opportunity Employer.
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