Job Description

Americas Zone B2B Field Marketing Execution - Hybrid Canada

We are a leading global software company dedicated to the world of computer aided design, 3D modeling and simulation helping innovative global manufacturers design better products, faster! With the resources of a large company, and the energy of a software start-up, we have fun together while creating a world class software portfolio. Our culture encourages creativity, welcomes fresh thinking, and focuses on growth, so our people, our business, and our customers can achieve their full potential.

Americas Zone Field Marketing Execution

About the role:

At Siemens Digital Industries Software, you will join a globally distributed team that's leading the future of marketing to our customers. We believe in people-first marketing and people-first work! We are looking for an experienced marketing professional to execute marketing at scale targeting audiences with both local and global impact. Join a team that helps companies adopt the right software to help grow and create innovative products for tomorrow, today. Think customer-first when you build digital experiences, advertising, search, account-based marketing, social media marketing and more. You will be encouraged to innovate! To be successful in this role, you should have experience in demand generation. You will have the opportunity and be tasked with working with regional teams around the globe. Together, we will continually review performance and results to ensure targets and goals are exceeded. Your ability to execute and promote clear communications which help target accounts find, adopt, and expand their use of our rapidly growing Xcelerator portfolio.

Roles & Responsibilities:

• Align with sales stakeholders on objectives and define the impact required of Marketing on local sales objectives
• Drive the marketing plan to support strategic goals and meet or exceed pipeline and revenue targets.
• Team with the global industry planner and zone planner to understand investment priorities and select and prioritize program activities.
• Collaborate with the execution team in optimally deploying, executing and optimizing the annual and quarterly program plans to realize the team's goals.
• Ensure accuracy of program forecasts and analyze campaign performance across the demand waterfall including pipeline volume and progression.
• Communicate with and educate cross-functional teams about new and planned marketing activities, including global and local programs.

Skills and Abilities Required:

• This position requires an individual who has both marketing and sales knowledge with analytical and execution skills.
• Market knowledge and enthusiasm to communicate our vision.
• Proven marketing experience in the B2B software industry is preferred.

Key Requirements:

• Understand the B2B sales cycle and look for opportunities to improve demand generation, pipeline contribution and sales opportunity acceleration.
• Able to market to a range of B2B buying groups using a wide variety of offers and delivery mechanisms.
• Fluent in demand generation performance management in a B2B environment including the demand waterfall.
• Able to align tactical plans with strategies consistently producing results on time and within budget.
• Able to use project management tools provided to keep projects on schedule.
• Extensive Inbound Marketing strategy/execution experience.
• Motivated, inquisitive and persistent.
• Readily adaptable to changing market and organizational requirements.
• Highly collaborative and focused on business and customer impact.
• Fluent in English and highly effective and communicating across all mediums; Spanish and/or Portuguese is a plus.

Education and Experience Requirements:

• Undergraduate Degree in Marketing or Business preferred
• 5+ years of proven marketing experience in the B2B software industry, specific domain experience is preferred.
• 15% travel per year (3 to 4 events/meetings annually)

This is an individual contributor job and is responsible for all marketing activities. May include responsibilities in several areas of marketing including project management, market research, advertising and public relations, marketing communications or business partners, work with senior level managers and/or executives to identify, develop, and implement effective and productive marketing strategies and plans. Operates with minimal supervision.

Why us?

Working at Siemens Software means flexibility - Choosing between working at home and the office at other times is the norm here. We offer great benefits and rewards, as you'd expect from a world leader in industrial software. A collection of over 377,000 minds building the future, one day at a time in over 200 countries. We're dedicated to equality, and we welcome applications that reflect the diversity of the communities we work in. All employment decisions at Siemens are based on qualifications, merit, and business need. Bring your curiosity and creativity and help us shape tomorrow!

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